Odgis + Co developed the Paul Hastings visual identity for the new Impact + Sustainability practice. This innovative initiative differs from the traditional Paul Hastings practices by reaching a younger, entrepreneurial, and more socially-conscious audience. The visually invigorating brand has a focus on the natural environment. The use of both macro and micro photographic perspectives captures their commitment to improve the world. We created the brand style manual, along with a set of deliverables including a webpage design, a Powerpoint template, and a brochure template.